Our Team

Andrew Gaffney—Customer Success Director

Andrew GaffneyWith more than 20 years experience analyzing trends in consumer goods, retail, technology, hospitality and telecom, Gaffney has demonstrated a unique ability to quickly identify the business issues that resonate and matter most to executives and buyers. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Gaffney has crafted successful campaigns and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Tom Olsen—Decision Support Analyst

Tom OlsenWith deep experience throughout his career working with companies including Lead Advantage and Litchfield Group, Olsen specializes in optimizing web survey design, survey development and custom report creation. Olsen adds tremendous value consulting with Decision Tree clients on tailored surveys for brand awareness, event recap, salary comparison, customer satisfaction, audience development, member polls, user feedback, change management, viewpoint studies, etc.

Owen McDonald—Custom Report Specialist

Owen McDonaldSpecializing in integrated marketing programs and custom content, McDonald has helped craft campaigns for a diverse array of clients, from the Fortune 150 to small businesses. With a steady track record of creating measurable results, McDonald helps extend targeted research across different media types to maximize exposure.